Samsung has expanded its enterprise AI strategy in India with a new Business Experience Studio (BES) in Gurugram, reinforcing its push beyond consumer electronics into AI-driven business solutions.
The company’s latest move is part of a broader effort to help enterprises adopt AI-powered, connected ecosystems that integrate devices, software, and security for real-world business use cases.
What Samsung launched in Gurugram
Samsung’s Gurugram facility is a Business Experience Studio, designed as an immersive demonstration hub for enterprise customers. It showcases how AI can be applied across industries like retail, banking, healthcare, education, and hospitality.
Instead of a traditional showroom, it functions more like a live enterprise lab, where businesses can see and test solutions in simulated real-world environments.
Focus on enterprise AI solutions
The studio highlights Samsung’s shift toward AI-first enterprise infrastructure, including:
- AI-enabled workflow automation
- Smart retail and banking systems
- Digital healthcare tools
- Connected classrooms and workplaces
- Secure enterprise mobility solutions using Samsung Knox
These systems are built to demonstrate how AI can improve productivity, efficiency, and decision-making across organizations.
Why Gurugram matters in this strategy
Gurugram has been chosen as a key enterprise showcase location because it’s already a major corporate and tech hub in India. The BES there allows Samsung to:
- Work closely with enterprise clients
- Co-create customized AI solutions
- Speed up digital transformation for Indian businesses
It also strengthens Samsung’s broader India strategy of positioning itself as a full-stack enterprise technology provider, not just a device maker.
Bigger picture
Samsung is using studios like this to push a long-term vision: moving enterprises from standalone tools to integrated AI ecosystems that combine hardware, cloud platforms, and security systems into one connected environment.
In simple terms, the Gurugram studio is less about products—and more about showing how AI can run entire business operations end-to-end.
